The second phase of Duty Free Zone, laid out on an area of 53,000 m² at Istanbul Airport, was opened on January 15, 2019. Undertaking the operation of all Duty Free zones at the airport for 25 years, Unifree Dutyfree gathered over 1,000 domestic and international luxury brands under one roof and realized one of Turkey's and the world's biggest travel retail zones at Istanbul Airport.
Unifree Dutyfree İşletmeciliği Anonim Şirketi commissioned the second phase of Duty Free shops at Istanbul Airport with its 35 years of travel retail experience in Turkey and its partner Gebr. Heinemann's 135 years of international experience. After the first shop was opened by Mr. President Recep Tayyip Erdoğan on October 29, 5 new shops laid over an area of 8,000 m² are now commissioned, encompassing one of the biggest commercial quarters in the world.
The Duty Free was established with TRY 1.2 billion investment in total, half of which is covered through equity capital, and created employment for approximately 3,000 people. The zone also offers 100,000 m² rental area and duty free is laid out over an area of 53,000 m² at the airport. Majority of the stores under the responsibility of Unifree Dutyfree is operated by Unifree Dutyfree İşletmeciliği A.Ş., while the rest is operated by sub-establishments to which the space is rented. One of the 2 flagship stores with the largest area in the Duty Free zone, consisting of different concept stores ranging from 4,200 m² to 28 m², was commissioned on January 15, 2019 within the scope of Phase 2. These stores where everyone can find a part of themselves take the visitors' breath away with their wide range of products for all passengers, products specially made for Istanbul Airport and their architecture.
The design of Duty Free zone was inspired by the Bosphorus. The zone has 7 different sections, with the size of 9 football field side by side, consisting of the "Fashion Garden", "Family Palace", "High&Lux Hills: Fashion", "High&Lux Hills: Jewelry and Watch", "High&Lux Hills: Fashion and Accessories", "Style Beach" and "Icon Gulf”. Each section welcomes passengers with concept-related selective domestic and international brands offering rich variety of products. The domestic and national brands have a significant place in this project.
Products from world-renowned brands just for Istanbul Airport
Right after the international passport control, passengers will meet Bottega Veneta, Bulgari, Celine, Christian Dior, Emporio Armani, Fendi, Ferragamo, Gucci, Hermes, Loro Piana, Louis Vuitton, Prada and Saint Laurent Paris, brands that signify luxury across the globe.
In addition, Turkey's pride brands D&R, Desa, Vakko, Mavi, Atasay, Zen Pırlanta, Yargıcı, Saat&Saat, Rue, Damat&Tween, D’s Damat, Luzdemia, Tamer Tanca and TNC Butik, Emnana, Guard Leather, İpekyol, Machka, US Polo, Pierre Cardin, Cacharel, Dogo, Lambend, Brandy’s and Penti will take their places in this giant project.
In addition to the products to be produced by the world-renowned brands just for Istanbul Airport, many firsts will be achieved in terms of technology as well. Pushing the limits of traditional duty free approach, Unifree offers passengers the opportunity to experience the latest developments in technology before anybody else through the innovative products to be displayed in 4 different technology stores in the arrival floor at Istanbul Airport, as well as enables the passengers access uniquely designedproducts. Products of the world's leading technology brands that define trends will be displayed in specially designed concept stores. Passengers will have the opportunity to purchase such products with the best price advantage.
Unifree will re-define Duty Free shopping
Through the pre-order system that is to be commissioned soon, the orders passengers make online prior to their travels will await them at the store in Istanbul Airport. In addition, tablets to be put in certain lounge areas will enable passengers to make orders over the pre-order system and connect to their personal VIP sales representatives. The interactive area to be provided within the store through digital applications where passengers can try on makeup and cosmetic products both physically and via AR (Augmented Reality), a special selfie point where they can take pictures at a studio quality and aesthetics and share the photograph on social media, and mirror screens will differentiate the shopping experience at the airport. Far from the traditional Duty Free store tradition, Unifree Dutyfree offers customers an unforgettable and extraordinary shopping experience. As was the case in the opening, special launches will be carried out in their stores for the first time in the world.
Passengers travelling from Istanbul Airport will enjoy perfumes and drinks with their names on them and personalized world-renowned chocolate brands while also experiencing a new generation shopping with holographic narrations and digital assistants at Unifree Dutyfree shops.
Domestic producer opens up to the world via Unifree Dutyfree
World's largest Bazaar store, located on an area of 3,000 m² and carrying products from over 100 domestic and national producers, will now be at Istanbul Airport. Bazaar areas, which will be operated by ATU Duty Free, will be the place where local products meet the world with the sale of 1 truck full of Turkish delights and 365 tons of baklava, amounting up to 60% of Turkey's annual baklava export.
In his speech at the opening Ali Şenher, Unifree CEO, said, "We are delighted to commission the second phase of Duty Free zones today, after the first opening simultaneous with the airport on October 29, 2018. The size of the area, many significant domestic and international brands as well as the concepts we developed amounted to a hit project in the world and we established a Duty Free zone worthy of our pride; Istanbul Airport. In addition to the rich variety of products, quality service is one of our main values. Our sincereexpert sales team personalized for the needs of the passengers will serve 24/7 to provide unforgettable memories to the passengers coming from across the world."
Kadri Samsunlu, Chairman of the Executive Board at İGA Airport Operations, also gave a speech at the opening and said, "We are so delighted to have taken another major step in this journey of making Istanbul the global aviation center. Today, we are commissioning second Phase of the Duty Free zone, which we describe as the soul of Istanbul Airport. We aim to provide an extraordinary and highly enjoyable travel experience to the passengers of Istanbul Airport. It is our pleasure to realize the first step of this process in cooperation with Unifree. We will not only provide a service at Istanbul Airport, but also promote our country and, most importantly, promote Istanbul. We are happy to gather strong domestic and international brands, and people across the world in our commercial space."